Virtual Assitant & Social Media Portfolio and Case Studies
Case Study 1: MillAnalytics
Role: Virtual Assistant, Content & Marketing Support
Industry: Commercial Real Estate (CRE) Technology / Data Analytics
Duration: Ongoing
Client Overview
MillAnalytics is a commercial real estate data and analytics platform designed to help investors, brokers, and acquisition teams make faster, data‑driven decisions using real‑time market insights.
The Challenge
MillAnalytics needed consistent content and operational support to:
Grow awareness of a new CRE analytics platform
Turn raw commercial real estate data into digestible content
Maintain a daily Beehiiv newsletter without internal bandwidth
Support outreach and marketing operations while the product was still being built
My Responsibilities
As a Virtual Assistant and marketing support partner, I handled:
Daily research and data collection of CRE offerings
Cleaning, organizing, and formatting raw data for publishing
Writing and editing daily Beehiiv newsletter content
Repurposing CRE data into LinkedIn post copy
Managing posting schedules and content consistency
Cold email research and outreach support (Hunter.io)
#1 Underwriting mistake
The Silent Killer of CRE deals
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Process & Execution
Data Research & Structuring – Sourced CRE offerings daily and standardized them for reuse across platforms.
Newsletter Production – Converted raw listings into clear, investor‑friendly insights for a daily Beehiiv newsletter( The CRE Equity Alert)
Social Media Management/ Content Repurposing – Turned one dataset into multiple content formats for social media (newsletter + LinkedIn posts).
Outreach Support – Identified key decision‑makers and supported cold email campaigns to drive awareness.
Results & Impact
Supported the growth of the MillAnalytics audience by maintaining a consistent daily newsletter that helped attract subscribers interested in CRE insights
Contributed to increased platform awareness and early user interest by distributing investor-focused data insights
Helped convert raw CRE data into repeatable content systems, supporting ongoing user acquisition
Took full ownership of daily research, formatting, and publishing workflows
Reduced founder workload and enabled greater focus on product development and platform growth
Built scalable processes for newsletter production, social content, and outreach
Tools Used
Beehiiv (newsletter publishing & analytics)s
Google Sheets (data cleaning & structuring)
Google Docs (content writing & editing)
LinkedIn (content distribution & posting)
Hunter.io (email research & outreach support)
Notion (task and workflow management)
Case Study 2: GG Ventures
Role: Virtual Assistant – Investor Research & Deal Support
Industry: Investment / Venture Capital
Duration: Contract
Client Overview
GG Ventures is an investment-focused firm involved in deal sourcing, investor outreach, and venture growth.
The Challenge
GG Ventures needed structured support to:
Identify relevant investors for fundraising and deal opportunities
Research investor backgrounds, focus areas, and funding preferences
Organize investor data into a usable, outreach-ready format
My Responsibilities
Investor research using AskForFunding.com
Identifying investors aligned with specific industries and deal stages
Extracting and organizing investor data (firm, focus, geography, ticket size)
Maintaining clean, structured investor lists for outreach
Supporting internal deal flow and fundraising preparation
Results & Impact
Delivered high-quality, targeted investor research to support fundraising efforts
Improved efficiency of investor discovery and qualification
Reduced manual research time for the founding team
Created repeatable systems for future investor sourcing
Tools Used
AskForFunding.com (investor research platform)
Google Sheets (data organization)
Google Docs (research notes)
Notion (task tracking & workflow management)
Google Workspace, and Social Media Scheduling Tools